Hotel Chains & Cooperatives
The vast variety of property management systems, channel managers and connection options of the hotel chain or cooperative members makes it almost impossible for the centralised marketing departments to deliver the much needed bookings. LODGEA offers connectivity to all existing systems, realizes in this way the consolidation of the hotel inventory and enables integrated and automated marketing with the aggregated offer of the hotel chain or cooperation.
Advantages of hotel chains
Challenges of hotel chains and cooperatives
Very few hotel chains manage to unify the system landscape of their members, let alone the content quality of their images, amenities or descriptions. The diversified landscape of hotel property management systems, various channel managers and connections makes it extremely hard to aggregate contents in a single platform. Even harder to create unified marketing campaigns with all member hotels. Leveraging the purchasing power of the chain with the advertising channels becomes almost impossible. As a result, the chain and its members are faced with higher marketing cost.
Connect, aggregate and optimise
LODGEA allows you to connect as many channel managers as you wish. The standardised APIs, compatible with many channel managers, allow you to connect all your member hotels. If they do not have any technical infrastructure, you are able to manage these members manually within LODGEA. Any hotel managed in LODGEA, be it automatically or manually, can be used with marketing automation as well as the fast and innovative Blockchain-based booking technology.
Autonomy for your marketing
Regardless of how your members push the content into your LODGEA site, you are always able to change and optimise it. The artificial intelligence will analyse all contents, provide recommendations and the ability to automatically translate into almost all the world's languages. With LODGEA you can work autonomously and independently of the property management systems or channel managers of your members.