New shop software solution LODGEA liberalizes the marketing of accommodations
Munich, June 7th, 2021. LODGEA GmbH, founded in February 2021 by Ricarda Kies and Jan Kammerath, is now offering the first commercial standard shop software solution for online as a technology company in the B2B area Marketing of all types of accommodation. The "Software-as-a-Service" ("SaaS") solution enables the customer to set up their own shop in a rental model without installation effort and without usage-dependent fees. The included booking software ("Internet Booking Engine") can be integrated into the respective customer website in a few minutes or used as an autonomous website. The use of LODGEA as a shop solution with integrated AI components and marketing automation enables the customer to strengthen direct sales. In this way, high booking commissions, which are usually incurred in sales by marketers such as OTAs (e.g. booking.com), can be avoided.
THE PRODUCT: SOLUTION TO WHICH PROBLEM?
Influencers market attractive accommodations to their audience, trade fair organizers
can offer exhibitors and trade fair visitors negotiated hotel rates - whoever wants to market accommodation to existing audiences and customers needs access to technology, know-how and the corresponding budget. The commercial standard shop software solution LODGEA gives every marketer a tool that can be used without development effort. The marketer himself decides on the revenue model (e.g. placement of the property on the basis of a listing fee or booking-related commissions). In addition, the solution offers fully integrated online marketing. In addition to the web analysis components included, accommodation data is optimized and made available fully automatically as product data feeds without additional development effort for marketing via all relevant online marketing channels.
The pandemic situation has changed the booking behavior of guests. Direct booking channels are becoming increasingly relevant compared to large brokerage platforms. Nonetheless, technological requirements, budget or know-how represent frequent hurdles. The commercial standard shop solution meets the need for a solution that compensates for the lack of these requirements. Thanks to modern technology that is immediately ready for use, every provider on the market can also compete in direct marketing alongside large, international market participants. Due to the low effort and the calculable operating costs, a liberalization of the market is made possible.
The LODGEA founders Ricarda Kies and Jan Kammerath are an experienced management team that bases its current expertise on decades of industry experience in the field of technology as well as marketing and sales in tourism, including in the short term rental sector. After experience in responsible positions at portal operators, airlines and tour operators such as e-domizil GmbH, Qatar Airways, the Lufthansa Group and the TUI Group, the founders most recently worked for DS Destination Solutions GmbH - a member of HRS GROUP.